How Podcasting, Blogging, and Video Enhance Your Content Strategy
How do you reach customers these days? Answering this question is difficult because it’s not as though there’s a single answer. You could spend money on social media advertising, time on blogging, or years of your life doing SEO (we’re joking – it’s not that bad!). Many businesses post online every single day and still don’t notice the difference. Integrating podcasts, blogs, and videos enhance your content strategy to captivate and engage your audience like never before.
As you’ve probably guessed from the title of this blog post, it’s time to explore three of the most valuable marketing strategies available to businesses. Among other things, you can use these three approaches to share your brand voice with a wider audience. Also, they allow you to create content that is both useful and interesting.
Podcasting – A Growing Art
Everybody and their dogs are listening to podcasts, and it’s easy to see why. Reach out to your friends or family members and inquire about their preferred television programs. They are likely to share their favourites with you. We can listen to them while doing the laundry, exercising, or doing anything else in life. While some people listen to industry-specific podcasts on the way to work, others listen to sports podcasts while in a waiting room. Either way, there’s nothing easier than plugging in some earphones and going about our day. The beauty of it is that we can disconnect from our devices, without even needing to glance at them. What a victory! Whether you want to entertain or educate, you’ve probably guessed that this podcasting thing is here to stay. Attending drama school or possessing exceptional presentation skills is not a prerequisite. If you have something to offer to listeners, you’ll find an audience.
Just one reason why you should consider podcasting is that it’s a popular medium right now. But don’t blindly follow trends For those who indulge in podcasts, it’s evident that the format fosters an intimate atmosphere, drawing listeners closer to the hosts. Embed the podcasts into websites and blogs and this is really where you’ll notice the difference.
Blogging – A Tool For All Businesses
Ah, blogging. How can we ignore blogging when discussing content strategies? After all, it’s been around since the late 90s and is still very much a tool used by businesses of all sizes. From creating thought leadership pieces to engagingly sharing your brand message, there are so many ways that blogging can help you reach and convert more customers.
Most businesses tend to overthink blogging – all you need to do is answer the common questions of your target audience. For example, if you run a fashion store, you could blog about the latest trends and styles for the season. If you sell shoes, advise runners on how to stop getting blisters while they’re training for their latest event.
Video – A Powerful Medium
Finally, let’s talk video – the type of content that immediately feels daunting and inaccessible. Just like podcasting and blogging, your approach to video doesn’t need to be one filled with nerves. The goal is one thing – to provide valuable content to an audience. One video could answer questions, another could inspire the audience, and a third could be designed to engage them in another way.
When you compare static images and videos, there’s no competition. Everybody knows it. Even search engines prioritize videos in many cases. Since videos have the potential to reach a wider audience, many businesses are now committing to regular video uploads – using the likes of YouTube and their own websites. What’s more, you also have the wonderful resources of Instagram, TikTok, and more.
Summary
If you’re like many businesses, you may know the importance of these three mediums without knowing where to start. If this is true, contact Scottsdale video production experts and go from there. You can do it – go get those customers you deserve!
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